E-commerce Marketing Strategies for Increasing Traffic and Sales


There are so many online stores that have been set up for selling different products. This has lead to stiff competition in the online industry. Someone can only succeed in the competitive environment by adopting the right marketing strategies.

Having a great website is not enough. Your website development effort might end up going down the drain if you do not have proper marketing strategies. The following are some of the effective e-commerce marketing strategies that can help you in getting the best form your e-commerce venture.

Upselling your products

This is something that is done by many merchants. Upselling is better as compared to selling online. The following are the main factors that can help you in upselling your items

  • Making upsells that are related to your original products
  • Having the right pricing strategy for your productsupselling

You should ensure that you are selling that fulfill the needs of your customers. You can do this by selling new products because they are considered to be better as compared to the original ones.

Integrating Instagram

This is one of the best marketing social media platforms. It can give your brand a twenty-five percent more engagement as compared to other social media platforms. Its effectiveness is increased by using appropriate tags and right filters. Posting your content at the right time can also help you in attracting more clients. User-generated pictures can also be run on this platform. Some people have also been using it to run contests and campaigns. This is one of the excellent ways of attracting more users towards the offers. Effective use of Instagram can help greatly help you in engaging your users.

By capturing more email subscribers

Business people have been using email in e-commerce marketing. It plays an essential role in driving online traffic to an online store. It is one of the best channels when it comes to digital marketing. It is easily accessible. The power of an email should not be ignored. This is one of the surefire ways that can help you in increasing your online sales.email subscribers

Launching a Facebook store

Anyone who is in business should not ignore Facebook. This is the biggest platform when it comes to social media marketing. It can be integrated with Shopify store to generate traffic. Shopify is an inbuilt app that allows people to display and sell their products directly on the facebook page.